At the core of every identity is a brand mark, or logo, which represents the brand in its simplest form. The logo is the core element in the visual identity system of any institution.
Born on March 26, 1975 out of the noble vision of unifying the three (3) existing architectural associations at that time - the Philippines Institute of Architects (PIA), the League of Philippine Architects (LPA) and the Association of Philippine Government Architects (APGA), UAP needs to present, at that time, an identity to ensure instant recognition of its existence. As correctly pointed out by PRC Commissioner Eric Nubla as to UAP’s apparent vitality, it became necessary that UAP itself must have a corporate seal to symbolize its own unique identity. The Board, therefore, passed on June 13, 1975, Resolution No. 43 prescribing the criteria for the design of the UAP corporate logo.
The first official logo, shown below, was used during the Interim Board under the leadership of Architect Norberto M. Nuke. The logo employs a simple and straight line design which forms the initial “UAP”. The lines represents the seven regions of the Philippines wherein the UAP has established a regional district.
However, members wanted a seal that would fully satisfy Resolution 43. A competition, participated in by all members was held in 1979 and produced the present official seal.
The New UAP Logo
The term of Architect Felipe M. Mendoza saw the selection of the present logo. Of 80 designs submitted, the entry of Architect Luis G. Guiang was selected. Other entries that garnered honourable mention were from Rev. Fr. Alfredo F. Loresco, O.P., Arsenio D. Abella, Oscarito A. Estremos, and Eusebio L. Abella, Jr. The winning design was immediately incorporated into the various official forms, documents and business card of the organization.
Designed by Architect Guiang, the typography and graphic elements of the UAP logo are reminiscent of the calligraphic strokes of the ancient Filipino baybayin script. The UAP logo encapsulates the UAP’s vision as a prime professional organization of architects and a cornerstone of professional, integrity, and excellence.
The “UAP” acronym, which stands for United Architects of the Philippines, has come to be synonymous with the organization and has been in use since it was formed in 1975, the year that also appear on the logo. The logo capitalizes on this strength, and allows the “UAP” acronym to take center stage. The use of a strong and clean font to present the “UAP” acronym demonstrates the important role UAP plays in ensuring that the organization remains vibrant and growing. The organization’s complete name spread around the logo denotes a holistic perspective in decision-making and a willingness to try out new areas of growth to further strengthen and galvanize a professional approach to the economic, social, educational, and technological issues of the nation.
The color blue depicts the corporate color of the organization as it gives a sense of corporate strength and dignity. The vibrant and lively red color corresponds to an openness and willingness to explore and nurture new areas of growth reinforcing the spirit of collaboration that UAP actively promotes among its members. It also radiates energy and confidence, capturing the essence of a progressive that is ready to meet global challenges.
In sum, the new UAP logo has been crafted to reflect and represent the values that the word UNITED symbolizes. It reflects the pride we have in the UAP, and the opportunity to strengthen our identity for current and future professionals as we move forward.